Transparency
Transparency is one of Stewards’ Market’s Core Virtues. In
consistency with that virtue, we make how we finance this tool transparent. Our
development stage is bootstrapped by the founders. If that changes, you’ll see
it here.
Stewards’ Market will be unapologetically a for-profit
business. Our only revenue will come from commissions on each transaction on our
platform. We plan that commission to be a flat 8% for all sales regardless of
producer, purchaser or scale.
This price is intentional but untested. American farmers today
earn only 8 cents of every dollar Americans spend on food. In a stroke of
symmetry, we have flipped this relationship between distributors and farmers on
its head. Of every dollar spent on Stewards’ Market 92 cents will go to the
farmer. The rest will be used to invest in the tool, run our business, or market
for the farmers. As we progress this percentage may have to change, but the
model will not.
If a farmer chooses to create a profile but not sell on our platform that is
allowed. Our mission is to connect eaters and farmers. If you find a farmer you
love on our site but don’t buy through us we consider the job done. Yet we hope
our platform is so convenient and reasonably priced that you would rather choose
to buy or sell through us than elsewhere. We intend to earn every dollar of our
business.